How to Actually Make AI Useful with Braydon Carter

Above the Edge ep2 Braydon Carter: [00:00:00] Before I sit down and really put together a plan for any kind of business owner, I ask those [00:00:05] three questions. Like, is this gonna save you time? Is it gonna save you money? Or is it gonna make you money? Yeah. And if the answer is no [00:00:10] to all three, then it's like, "Dude, you're wasting your time." Narrator: [00:00:15] The financial system wasn't built to work for you. It was built to extract from people who can't [00:00:20] see it. Most businesses are losing money they'll never notice in their processing, [00:00:25] fraud exposure, and capital strategy. Above the Edge is where founders and [00:00:30] operators come to change that. Hosted by Colton Page, a CEO running billions [00:00:35] in transactions. No theory, just real operators, real infrastructure, [00:00:40] real numbers. This is Above the Edge. Colten Page: Yeah, [00:00:45] welcome back to Above the Edge, and I'm here with Brayden, so let's chat. So before, [00:00:50] um, we're gonna talk a lot of AI today. We're gonna talk a lot of mindset and also just [00:00:55] where you're going with things. But where, how... Before we were the AI guy, [00:01:00] what were we? Braydon Carter: Yeah, so it, it was kind of a progressive thing.[00:01:05] At the, at the beginning of it all, and I've joked about this a few times, but I [00:01:10] actually don't care about AI at all, and that kind of shocks people because I'm like- Colten Page: I was gonna say, which is amazing. Braydon Carter: [00:01:15] Yeah. ' Colten Page: Cause your whole, whole thing is built on that. Braydon Carter: Right. And so it's like... And if [00:01:20] you'd ask my wife, she'd be like, "You're kind of lying," because I only talk about AI, because I'm so amped about it. But [00:01:25] what I mean by that is I just care what it can do for people. And so [00:01:30] interestingly enough, and we didn't talk about this earlier, but like I as a kid would literally like [00:01:35] watch Tony Robbins and Simon Sinek and I was just like, "I just want to do that." Really? Like as- As a kid, you would do that? As a [00:01:40] kid. Like I remember being like 15 or 16 and like- Fucked to you. It was just, it was... I don't know, it was like [00:01:45] crack to me and I don't know. There's kind of this like self-help movement that I think cannot [00:01:50] be super helpful and I was kind of that kid. I was just like, "I don't care. I'm just gonna listen to it and I'm gonna grow because of it." Yeah. [00:01:55] Um, but then I just wanted to be like them, and so that's kind of where it started is I wanted to be a motivational [00:02:00] speaker and I realized as a 22-year-old that like no one would listen to a 22-year-old. And so I [00:02:05] was like, "Well, if I can add some value some way, then maybe they'll listen." [00:02:10] And then the natural way for me is like my dad gave me a computer when I was probably eight years old, and I [00:02:15] was like, "Well, people really struggle with technology, so I'm just gonna help them use technology." Colten Page: Yeah. Braydon Carter: So. Colten Page: [00:02:20] Dang. Braydon Carter: That's kind of where we ended up, where we are today, but. Colten Page: That's amazing. Yeah. So again, and then tell me this, [00:02:25] because you wanted to do speaking- Mm-hmm ... but you needed to add value and you kind of found your bridge, but [00:02:30] then during that era you were hanging out with Chris, Chris Kron. Right. Braydon Carter: Yeah. Colten Page: So tell us just a little bit [00:02:35] about that like, because I love Chris. I followed him because of his real estate, but like it [00:02:40] sounds like you followed him because of something else though. Braydon Carter: Yeah, I was actually introduced to him. [00:02:45] So my... I had a boss, his name was Josh, and he owned a solar company, and [00:02:50] when I first met him it was at a party at the Axis in Orem. It was like this apartment building. [00:02:55] And anyways, I went up to Josh because him and his wife were like showing up in a Corvette and they were like wearing [00:03:00] these like sparkly dresses and stuff. And at the time I had this podcast called The Self Design Show. Colten Page: Yeah. Braydon Carter: [00:03:05] And it was all about talking to entrepreneurs about the struggle they had to get to where they are today, because I just didn't think that [00:03:10] the struggle was talked about enough. And anyway, so I went to Josh and I was like, "Hey man, I want you to, I want you to be on [00:03:15] my podcast." And he said, "What's it about?" And I said, "Well, it's entrepreneurs overcoming limiting beliefs." He's [00:03:20] like, "How do you know that word?" And I said, "Well, I don't know, just like, I just learned it through Tony Robbins and stuff." And [00:03:25] he's like, "Well, have you heard of Chris?" And long story short, I ended up working for Josh, and he wanted me to do [00:03:30] mindset coaching for his sales reps. And so he said, "Well, if you're gonna do that, I need you to go learn and kind of be mentored [00:03:35] by Chris." And so that's how I got introduced to Chris Chronis, his mindset program, and- Colten Page: That's amazing. So [00:03:40] he's like, "Hey, a requirement to come hang out with me is you gotta hang out with this guy." Braydon Carter: Totally. And he, like, [00:03:45] paid me as an executive assistant to go be trained by Chris. That's- Which was, like, the [00:03:50] biggest blessing in the world. 'Cause Colten Page: most people will pay Chris- Braydon Carter: Oh, Colten Page: yeah ... to be trained by Chris. Braydon Carter: He paid Chris a quarter of a [00:03:55] million dollars to be mentored by him. Yeah. Colten Page: Wow. Braydon Carter: So, like, it was a huge blessing [00:04:00] for, I was 21, 22, to just be thrown into that ecosystem and, like, go figure it out. [00:04:05] Colten Page: That's amazing. I wish I was thrown into Braydon Carter: that. Yeah, it was Colten Page: insane. So, like, I grew up around business a lot, but I never... [00:04:10] All my mentors were my dad and his business partners, which is great. Braydon Carter: No, it really was cool though, 'cause, [00:04:15] like, I was just this- kinda wanna be. Like, I just wanted to, [00:04:20] like, do motivation and do speaking. Colten Page: Yeah. Braydon Carter: And dude, it had to be divine. Like, it had to be a [00:04:25] God thing for me to meet Josh, and then Josh to be like, "Hey, here's this motivational speaker that has a m- bunch of mindset stuff. Do you wanna [00:04:30] learn from him?" And I was like, "Yes, let's do it." Colten Page: Like every- Braydon Carter: So- ... Colten Page: every entrepreneur's dream. [00:04:35] Right, yeah. It was, it was so cool. So you hung out with Chris for, like, three years, spoke. So [00:04:40] did you ever do sales for the summer, or like you were just doing mindset? Braydon Carter: It's funny, [00:04:45] because I really only did sales twice, and it was two blitzes, and I had no [00:04:50] manager. So- So Colten Page: they sent you out. Braydon Carter: They just sent me out, and, and it was Josh. He's like, [00:04:55] "Hey, like you know enough of the mindset stuff. I think you'll be good at sales. Like, do you wanna go do a blitz?" And we [00:05:00] did, and it was just me and one other guy, and we just went out. It was actually the kid that's gonna come today, Jackson. [00:05:05] Um, but we went out and just did a blitz by ourselves, and ended up, like, setting, like, I [00:05:10] think 15 deals between the both of us in, like, seven days. Really? And so we went and did another [00:05:15] blitz a month later, and I was put as, like, the sales manager for this blitz, and we had [00:05:20] 14 of us go out, and we broke the sales record for a- any given month for the entire [00:05:25] company. Colten Page: Really? Braydon Carter: And none of us had sold before. Colten Page: So what was the record before, and then what was the... What, what'd you guys do? [00:05:30] Braydon Carter: I think in that week we had sold, like, 80 deals. So we had 14 setters and, like, [00:05:35] three closers, and we just, like, went for it. Jeez. And I think before that, I think it was, like, 40 or 50 in [00:05:40] a week. Colten Page: Well, and the fact that you've never... Yeah, you didn't man- You- you've never been a manager, right? Braydon Carter: No, I had no idea what I [00:05:45] was doing, yeah. Colten Page: Mindset, though. Braydon Carter: Yeah, yeah, that was it. And honestly, it's funny because [00:05:50] Josh always joked after the fact that, like, it was the mindset training, 'cause I didn't know how to teach people how [00:05:55] to sell, and I didn't know, like, scripts or anything. Colten Page: Yeah. Braydon Carter: So literally we'd have, like, our morning huddles or whatever, and I would just talk [00:06:00] about mindset, and then we'd just go knock doors until 8:00 at night, and then get pizza and then call it a day. [00:06:05] So... Colten Page: Dude, that brings me back to the summer sales days. Braydon Carter: Well, like, so [00:06:10] in the summer sales role, there's, like, a lot of mindset stuff, or how did that work out? Colten Page: Yeah, there was a lot of mindset, [00:06:15] and I felt like we'd have our mindset in the morning, but then I guess for me, the [00:06:20] mindset was just if I knew the roadmap, because in pest control, it's like there's, like, [00:06:25] seven objections. Now, there's more objections that stream off from all those. Braydon Carter: Mm. Colten Page: But it's like if you [00:06:30] could handle the seven, the f- like, the first objection you're gonna get on the door, just [00:06:35] blow past it, right? So just understanding the roadmap for each of those, and they're very similar, just at one point it [00:06:40] just kinda forks off. Mm. So it's like my mindset was, like, just having the confidence and just [00:06:45] having it drilled into my head to where it was just, like, repetition. Braydon Carter: Mm. Colten Page: Right? So... Braydon Carter: Are those seven [00:06:50] objections, is that universal? Like, between any product? Colten Page: I would say yeah. [00:06:55] I would have to think about it, 'cause like, one's obviously, like, the spouse is there but the husband's not, right? Mm-hmm. [00:07:00] And so your objection to get through that is she's gonna say, "Come back," right? But you're gonna push [00:07:05] as hard as you can to see, well, maybe she actually is the decision-maker. Like, you're not gonna know on the door if [00:07:10] she is or if she's not. Braydon Carter: Mm. Colten Page: And so to, to push past that, to get in the backyard, [00:07:15] to, to get her to actually see, like, either bugs or whatever, right? And so there's that [00:07:20] one. There's the, "I have no money," and it's like, okay, you're just gonna push past that either way, right? Braydon Carter: Right. Colten Page: It's like that [00:07:25] one's universal. I don't have money. I don't have time. I'm busy. Like, there are certain ones that are, and I've [00:07:30] actually thought about going back and looking through my manual and then saying, "Hey, how do I..." Actually [00:07:35] taking AI and say, "Hey, I need to go through this." I'll probably go... I would probably go through it first as a [00:07:40] person and say, "This- Right these are all my thoughts." And then I'd say, "Hey, what am I not seeing," right? How [00:07:45] can I relate this to processing or selling my coaching events- Yeah ... right? Or whatever. Braydon Carter: So [00:07:50] then was that something you came up with or was that the company? Like, did the company give it to you? Colten Page: No, the company [00:07:55] did really well at giving us all the information. So, like, it's [00:08:00] basically like preach my gospel. Yeah. I just made a, like, 200-page manual, and it was [00:08:05] from start to finish. No way. Knowing products, knowing the roadmap, and it was just, like, how to hit a [00:08:10] fresh door, how to hit a switchover, like, how to hit a callback, and just anything and [00:08:15] everything, it was all in their manual. Jeez. So that... And so it's like maybe it doesn't [00:08:20] answer your question really, like- No, it does ... the mindset was, like, knowing just the information. I mean, there definitely [00:08:25] was mindset of, like, just getting out there and repetition and just pushing through it, [00:08:30] but yeah. Braydon Carter: No, it's so good. Colten Page: We, we, we would have, like, we'd call them MDPs, and so [00:08:35] it's like monthly manager development. Braydon Carter: That's awesome. Colten Page: But- [00:08:40] We ... I think that was like once a month, and that was only in the off-season. So it's like we didn't do it a whole lot in the [00:08:45] summer. Braydon Carter: Yeah. Colten Page: It was more like just put your nose down and- Braydon Carter: Just grind and do it. Colten Page: Yeah. Braydon Carter: That's so cool they [00:08:50] gave that to you, though. Um, my mission president always said, you know, "Information brings [00:08:55] revelation." And now that's more of like a spiritual sense, but I feel like the more situations you could train on, [00:09:00] like a switchover- Colten Page: Yeah ... Braydon Carter: or like a cold door or whatever, like the more prepared a rep's gonna be, [00:09:05] and we never had that training. It was just like knock and here's the pitch, and good luck. So that's [00:09:10] awesome that they did that. Colten Page: Yeah, I think it helped, 'cause then i- if you could drill in, like, on a sales rep [00:09:15] before the summer, like even if they weren't good at selling, but you're like, "Here's the roadmap," and [00:09:20] they would be so awkward on the door. And but like they would, like the wife or [00:09:25] the husband would be like, "No, we're good." And they're You're like, "Just stick to the roadmap." And they [00:09:30] would just keep talking, and it would be awkward, and then finally the guy's like, "Sure, I'll meet you around back." Awesome. [00:09:35] And all of a sudden you're grabbing a credit card and like... And so it was just like sometimes just sticking to the [00:09:40] plan- Right ... was... And then it gave- So good the mindset of like, okay, I [00:09:45] just need to continue, like I need to stick to the plan. The roadmap's there for a reason. I do need to get [00:09:50] better- Mm ... at my inflections and, and, and all those things. But yeah, Braydon Carter: they're- So interesting [00:09:55] Colten Page: But- Braydon Carter: Yeah ... Colten Page: so tell me this, though. So you, you turn [00:10:00] after mindset and you talk about how business owners aren't techie and it's like, how do I bridge [00:10:05] that gap? Well, obviously, everyone that starts with AI is, like, just asking it [00:10:10] questions. But w- how fast did you move from asking questions to, like, building things [00:10:15] to then building things for people? I mean, like, give us-- give me, like, the [00:10:20] entire scope of that. Braydon Carter: Yeah, well, it's, it's a little bit interesting 'cause when I-- I didn't originally get [00:10:25] into just pure AI. I actually started a marketing agency where I did website design and SEO. [00:10:30] Colten Page: Yeah. Braydon Carter: And so it's fascinating because I saw ChatGPT and, like, that I could ask questions back and [00:10:35] forth, but I pretty quickly found out that, like, wait, I could ask questions [00:10:40] for help. So for example, we would do, like, articles for companies, and I was like: Well, could I just have, [00:10:45] you know, ChatGPT write the article so that I don't have to spend three or four hours writing an SEO-optimized [00:10:50] article? And it would do it, and I was like: Well, geez, how can I replicate that system? Colten Page: Yeah. Braydon Carter: And then I learned about, like, [00:10:55] projects inside of ChatGPT, and then I would, like, just look up how to use AI for articles. [00:11:00] And then I learned about Claude and how it was a little bit better for articles. And so it was kind of a progression, and [00:11:05] I was only using AI for me and my company, and then I had a VA that I was paying to help do a [00:11:10] lot of that stuff. And so then the question was always like: Well, what else could I hand over to AI? Yeah. And [00:11:15] it's like, could I build a website with AI? And for the longest time, there wasn't anybody that could do it super well, [00:11:20] um, especially from SEO standpoint, 'cause there's tools like Lovable, but at the time, like [00:11:25] this is two or three years ago, Lovable was not good at SEO. It was really bad. Colten Page: Yeah. Braydon Carter: And so I was like: Man, like, when can I just build a [00:11:30] website with AI? And so I just kept trying to ask questions, and I was so stubborn to be like: Well, what about [00:11:35] articles, and what about photos, and what about web development? And anyways, it was [00:11:40] when I started to figure all that out, I feel like all my website clients were like, "What's this AI thing?" [00:11:45] And I, like, had horrible shiny object syndrome, and I was like, "I can't go down that road." Yeah. Like, I have to just [00:11:50] stick to website and SEO. And it got to the point where- Colten Page: Looks like you stuck to that, though. Braydon Carter: What? [00:11:55] To the website and SEO side, or? Colten Page: No, the shiny thing. Braydon Carter: Oh, yeah. No, yeah, we're good at shiny object syndrome. [00:12:00] Um, but anyways, I, I was like, "Screw it. I'm gonna go all in on AI." Colten Page: [00:12:05] Yeah. Braydon Carter: And I literally probably... And still to this day, like, any time... This is horrible, but any time I'm [00:12:10] driving, I throw a YouTube video up on my, like, car mount, and I'm just, like, listening to people and what they're doing with [00:12:15] AI. And then it just Colten Page: got- Oh, I think that's horrible. I do that all the Braydon Carter: time. No, it's, it's an effective use of, of [00:12:20] time. Yeah. Um, but anyways, then I was like, "Screw it. I wanna teach people how to [00:12:25] use AI." And I found out really quickly that business owners are, especially smaller business [00:12:30] owners, are-- They're so lost. And I don't mean that, like, in a derogatory way, but every time I go [00:12:35] train, I'm blown away that, like, some business owners still don't even know how to prompt, or they [00:12:40] haven't even opened up ChatGPT. Like, I'll show that you can go write a quick article or an email, and they're blown away. And I'm [00:12:45] like- Colten Page: That's crazy. Braydon Carter: Yeah. So anyways, now I'm Colten Page: just- Seems to me that seems, like, so, like, [00:12:50] three years ago. Braydon Carter: Right? It's crazy. Yeah. And it's interesting 'cause, like- Right ... if you look at AI [00:12:55] development, it's growing at such a rapid pace, but I feel like the adoption is pretty steady. [00:13:00] Yeah. Like, there hasn't been a crazy influx of adoption, but there's been a massive influx in [00:13:05] the, where the technology can go. So I've even gone and spoken to a group, and I'll be like, [00:13:10] "Look at this video I made," or, "Look at this voice agent that I made," or, "Look at this website that I made." And I'll show them [00:13:15] all these examples, and I'll be like, "Okay, what do you wanna learn?" And, like, somebody nervously in the back will be like, "Well, [00:13:20] like, I just need to learn how to prompt." Colten Page: Yeah. Braydon Carter: And I'm like, "Out of all the things I just showed you, you wanna learn how to [00:13:25] prompt?" And I learned it's because they don't know. Colten Page: Yeah. Braydon Carter: And they don't feel adequate enough to even try [00:13:30] any of the other things 'cause they don't even feel good at, like, the basic skill, which is just chatting with it. Colten Page: Yeah. Braydon Carter: [00:13:35] So. Colten Page: No, I do think it's crazy 'cause, uh, I mean, sitting at the retreat, you know, I was sitting there [00:13:40] and, and I'm n- I don't know as much as... I mean, I wasn't the smartest guy in the room for sure, but I knew 'cause I [00:13:45] had my director of IT with me. I'm like, "Oh, he's... It's, we're here for him." Braydon Carter: Mm-hmm. Colten Page: [00:13:50] But I would, I would look around, and I'm like, I feel like 'cause just being self-taught and, like, I guess it's just [00:13:55] the curiosity of like, "Okay, how do I do this on my own?" And watching YouTube videos and whatever. But I [00:14:00] mean, I, I would look around and people were like just trying to, like, just e- [00:14:05] just get a system going. They're like, "Oh, I didn't know you could have multiple chats and multiple agents." And I'm [00:14:10] like, I had to remember, I'm like, "Okay, not everyone's on different levels." Totally. Right? And so, [00:14:15] so okay, here's my another, another question. Well, actually, speaking of that, I have a referral for you. Braydon Carter: Oh, cool. Colten Page: Uh, because I just [00:14:20] talked to him last night. Oh, nice. And they were like, he's like, "I need to figure out how to, like, get in," uh, and he's like, [00:14:25] he's like, "My boss is talking about all these Groq, uh, [00:14:30] agents." And he's like, "Do you know about that?" And I was like, "Yeah." That's awesome. And he's [00:14:35] like, "Are they good?" And I'm like, "I'm just gonna give you a guy to talk to." Sure. And [00:14:40] then I'm like, "Trust me," I'm like, "I've been down the road," I'm like, "Do it myself." And then the amount of [00:14:45] tokens and time I spent, I could've just went and paid someone to set it up the right way the first time. I'm like, [00:14:50] I did learn. Braydon Carter: Mm. Colten Page: And I'm like, and so I was happy, but I'm like, I'm like, "I'm gonna give you a guy to talk to," I'm [00:14:55] like, "He'll, he'll do it for you." So sweet. And so yeah, we can talk about that later, but- Braydon Carter: Well, no, I'm, I'm curious for you [00:15:00] though, 'cause I think you're kind of an anomaly, 'cause most of the business owners that I have [00:15:05] worked with, at least this far, like, it's not even that they don't wanna try AI, [00:15:10] it's like that they're so adverse to it. But like, like, you have a director of IT where you're like super bullish. You're [00:15:15] like, "Dude, whatever tools you want, like, whatever tokens you need, just go for it." Like, what [00:15:20] happened, I guess, for you, or was there a moment in, in your growth as a business owner, [00:15:25] um, or growing a business where you're like, "Yeah, we need to go all in on AI"? Colten Page: I would [00:15:30] say I feel like there's been times in the past where I am pretty slow to [00:15:35] change, and so I watch certain business partners or certain people around [00:15:40] me that are even slower than me, and it's so frustrating. Braydon Carter: Mm. Colten Page: It's so [00:15:45] frustrating, and I'm like, "I wanna move faster." I'm like, I, I feel like I'm smart enough [00:15:50] to move faster and, and there's just been things where I'm like, [00:15:55] I was slow to move on that, and we lost and/or we, we were not the first, right? [00:16:00] And so I'm like, this is something that we can do, we can do on our own accord. We can teach [00:16:05] ourselves. And so I feel like I really was just like, "Okay, Clayton, let's go." Like, let's... And [00:16:10] I learn as much as I can, but I'm like, I also am trying to stay in my lane. Mm. Where I'm like, I wanna be [00:16:15] aware of it so when we're sitting in meetings or when we're talking, like, I can be like, [00:16:20] um, affluent in it, but I don't need to know everything, right? Braydon Carter: Mm-hmm. Colten Page: And so that's [00:16:25] where I really will, like, let you and Clayton chat. Right. I'm like, "Hey, I love being a part of this," but I'm like, at [00:16:30] one point I'm like, I need to go do what my superpower is- Sure ... and run the business, right? [00:16:35] But I would say also, and I'm curious how, what you think about this, but [00:16:40] I am very bullish, but I'm also very conservative. Braydon Carter: Mm. Colten Page: So as we're building [00:16:45] stuff, I'm always thinking like, "Hey, let's build it," but worst case [00:16:50] scenario, let's say, I mean, I'm gonna get a little crazy, but like let's say DeepSeek [00:16:55] comes in and undercuts everyone by... Like if, if, if for example, if [00:17:00] Claude's saying for every million tokens, I know this is not right, but let's say Claude says, "Every million [00:17:05] tokens costs you a dollar," right? And then DeepSeek comes in and says, "We're charging [00:17:10] 20 cents, 10 cents for a million tokens." You're gonna have business owners that are like, "I don't care [00:17:15] if I'm doing DeepSeek or Claude," even though I feel like they should because that's like China and [00:17:20] America. Braydon Carter: Sure. Colten Page: But they're like, "Oh, it's just cheaper. I can beat my competitors on the short..." Like, [00:17:25] they're gonna look more short term. So then I'm like, what happens to Anthropic? And again, this is all [00:17:30] theoretical, it's just my thought process. Right. And I'm like, so then what if An- uh, Anthropic gets throttled and [00:17:35] they're like, "Hey, we literally can't function because we are so over-leveraged," and all of a sudden Anthropic goes [00:17:40] away. Braydon Carter: Mm. Colten Page: And so, um, I always tell Clayton, I'm like, I am very bullish and pro-AI, but [00:17:45] also I'm like, everything we build, I want to be self-sustaining. So if worst [00:17:50] case scenario happens, our software, our platform that we're building can function [00:17:55] without AI. And I want it, I want AI to be the tool we use, [00:18:00] it's not our edge. You know what I mean? Sure. So that's... I don't know, what do you, what do you think about that? 'Cause- Braydon Carter: No, [00:18:05] no, I think it's interesting 'cause it's like- It's funny because I think [00:18:10] your conservatism, or whatever you'd call it, you being conservative is also [00:18:15] bullish because you're asking questions on how to use AI in a worst-case scenario, where I feel [00:18:20] like most business owners are just like, "Ah, I don't know if I wanna trust Chat." But you're like, "Let's trust Chat [00:18:25] or Claude, and if, you know, crap hits the fan, then we need to have a [00:18:30] solution for that." Colten Page: Yeah. Braydon Carter: But I feel like, like all the time, and I, I wrote about this in my book, [00:18:35] but I had an experience where I gave this, like, pretty decent presentation to a group of real estate agents, and, [00:18:40] like, everybody was excited, energy was high, and there was this girl in the back of the room that you could tell was just waiting to [00:18:45] get me. Yeah. Like, she just, like, she just, like, had that question that was supposed to shut me down. And she's like, "Hey, this [00:18:50] is great and all, but what about security?" And, like, the whole energy just voof. And, like, every- uh, all the [00:18:55] momentum we just built just was shot. Colten Page: Yeah. Braydon Carter: And I said, "Well, have you ever thought that there's, like, solutions around [00:19:00] security?" And she's like, "There's no way." I was like, "Well, you could local host, and it's all yours And [00:19:05] in her mind, she was so, she was so concerned with [00:19:10] being right and proving me wrong, or not even me, but proving AI wrong and being, like, the, the [00:19:15] subject expert- Colten Page: Yeah ... Braydon Carter: that she didn't allow herself to ask the next question, which you're asking is like, "Hey, [00:19:20] what if Claude shuts down? Are we still gonna be able to do this?" And it's like, well, yes. And so, [00:19:25] I don't know, I just think as, as far as, as your question goes and what I think about it, it's like, [00:19:30] I think you're allowing yourself to be in the state of curiosity, and I think that's the biggest [00:19:35] struggle with most business owners is they won't even allow themselves to get curious at all. Like, they won't even ask the question [00:19:40] like, "Can I write an article with AI?" I mean, some will, but I've seen most [00:19:45] still haven't, which is just crazy to me. Colten Page: Yeah. Braydon Carter: So. Colten Page: Well, and I think it's crazy, like, that [00:19:50] people wouldn't at least be curious with this. Braydon Carter: Yeah. Colten Page: I mean, you can be curious at different levels. Braydon Carter: Sure. Colten Page: [00:19:55] Right? Like, you can say, "Hey, I, I only wanna use it to help us go through our documents," [00:20:00] or, or at le- a minimum, "Hey, help us, uh, fix our SOPs." Braydon Carter: [00:20:05] Right. Colten Page: Like, just those things could give tons of benefit. Totally. You know what I [00:20:10] mean? So. Yeah. Well, okay, tell me this, 'cause okay, now I wanna get back to the [00:20:15] when you pitched someone but you didn't actually pitch them, and you still won the pitch without pitching them. Braydon Carter: [00:20:20] Sure, yeah. Totally. So yeah, tell us about that. Well, it was interesting 'cause AI [00:20:25] got to the point where I could at least build prototypes. So for anybody that's, that's listening, you may [00:20:30] know of a program called Lovable, and I had this girl, so I had a, an, a [00:20:35] business owner say, "Hey, I need you to talk to my assistant 'cause we need a new website." Colten Page: Yeah. " Braydon Carter: And she knows what we need, so talk to [00:20:40] her." So I got on a phone call with her, and she literally laid out, like, "Well, we need this, and we need that, and this and the other." And I was [00:20:45] like, "Cool, have you started on any of this?" And she's like, "Yes." And it was actually kind of funny 'cause she built a PowerPoint [00:20:50] presentation and designed it like a website just to, like, communicate what she wanted. And so she [00:20:55] gave all that to me, and she's like, "Great, I'm gonna put a, a call together with, like, our business owner so [00:21:00] that we can, like, finalize the details." And so she scheduled that call, and this was two [00:21:05] days. She scheduled that call, and I took the PowerPoint presentation and then the [00:21:10] transcript of our call, and I basically said, "This is what the client's looking for. Can you go build a demo website in [00:21:15] Lovable?" And I went and grabbed their branding and logos and all that kind of stuff, too. So she came to the call, and her [00:21:20] bosses came to the call, and they're like, "Great. So what do you need from us to get started, and how much is it [00:21:25] gonna cost?" All those questions. And I said, "Wait, I just wanna make sure that I'm gonna be the most valuable candidate and I'm [00:21:30] understanding your vision. Can I share my screen?" And they're like, "Sure." And I pull up their new website, [00:21:35] and I'm like, "So is this the tab you wanted here? And is this what you were thinking with FAQ? And is this the thing that you wanted over there?" And they're like, [00:21:40] "Dude, we've been asking our web development team for three months." This is it. "It's only been two days. Yeah. And it's, this is it." [00:21:45] And so then it wasn't a conversation of like, do you wanna work with me or do we wanna work [00:21:50] together? It was like, "Okay, dude, how much?" Like- Yeah ... "You've obviously figured this out. How much is it gonna cost?" And so it was just cool [00:21:55] because I think the AI has the really awesome opportunity to [00:22:00] communicate in a different way. Colten Page: Yeah. Braydon Carter: And it's allowing us to do MVPs way [00:22:05] faster. So it's like- Yeah ... oh yeah, do you want a demo website? Instead of us scratching down notes and using Figma, why don't [00:22:10] I just go build an example website and see if you like it? Colten Page: I think it's important that you said it's like it builds the MVP. Braydon Carter: [00:22:15] Mm-hmm. ' Colten Page: Cause I, I think someone that doesn't understand it, it's like, "You can just build a whole website?" And you're like, "Well, [00:22:20] yes." Right. Still need to connect everything, you still need to adjust it, but- Sure ... to get from, [00:22:25] like, zero to, like, 80%, instead of being three weeks it's, like, b- [00:22:30] it can be two days. Totally. And then let's go put in all the work. And that's where people are like, "Oh, [00:22:35] AI's gonna replace me." And it's like, no, as long as you know how to o- orchestrate it, and be g- really [00:22:40] good at what you do, because you still need developers. Sure. Like, I feel like a lot of people are like, "Oh, I don't need any developers [00:22:45] anymore." It's like, okay, well, unless you are the developer- Mm-hmm ... of your business- Braydon Carter: Right ... Colten Page: you still need developers. Totally. [00:22:50] You need someone to go connect it, to test it, but you can get that MVP done, and it's [00:22:55] gonna save you so much time. Braydon Carter: Yeah. No, I Colten Page: agree. Speaking of that, we probably need to talk then, 'cause we... So we had a [00:23:00] website that we've had for 20 years, and we finally... Well, we, before Clayton and I kind [00:23:05] of started diving in more, we paid someone to go build it. Mm. And they did a great job. Right. But it [00:23:10] took, I don't know, like, four months? Braydon Carter: Wow. Colten Page: And it was, like, [00:23:15] calls, and revising things, and, and it was nice though, 'cause I could kind of, like, get on a call, [00:23:20] tell them what, say what I wanted, and then get off. And, but then after we started using Cursor and [00:23:25] some of these other things, I was like, "Dude, we..." Clayton, I'm like, "We could just do this." You know? I'm like, "We've already paid for these guys to do [00:23:30] this," I'm like, "Let's let them finish it, they'll give them, give us the HTML, and then we're gonna go change it." Braydon Carter: Oh, [00:23:35] totally. Colten Page: And so they gave us something, and that's gonna be our, like, V2, like, version two. Braydon Carter: Oh, nice. Colten Page: But [00:23:40] already I'm like, "Clayton, here's the..." I gave him the design, I'm like, "Here's the design for V3. I want this done this [00:23:45] year." And so maybe that's what we talk about too, because I wanna show you another website I found, and, [00:23:50] dude, some of the designs on this website, so if we could replicate it. I'll show you later. I'm gonna, I'm gonna get too [00:23:55] deep- No ... into, into what I want, but. Braydon Carter: Well, it's, it's, it's interesting you say that. And, uh, [00:24:00] this is probably a pretty controversial thing to say, but most- [00:24:05] I would say most design work, [00:24:10] social media content comes from inspiration. And I'm, I'm using words loosely, but, [00:24:15] like, somebody probably saw a website that they liked, and they're like, "I want some version of that, [00:24:20] and I wanna change these things." Well, this is a funny example, but Matt, the guy [00:24:25] that came and hung out with us the other day, he was trying to build out a design for one of his websites. He's like, "Man, I just wish it could look like Apple's." [00:24:30] And I was like, "Dude, check this out." So I literally went to Apple's website, I grabbed the HTML source [00:24:35] code, which anybody can do. I mean, it's complicated, but anybody c- That is brilliant ... could do it. And I, I [00:24:40] literally just grabbed it, pasted it into Cursor, and I said, "I wanna make these changes. These are the colors," blah, blah, blah. "Here's the photos." [00:24:45] And we took Apple's design and completely transformed it into, you know, Matt's company. Colten Page: I [00:24:50] need you to go tell Clayton that right now. I'm gonna give you, like, three websites, and then you're gonna do that. Braydon Carter: Oh, man. Well, it just [00:24:55] changes the game. And, and I'm not, like, I'm not on board for plagiarism. Colten Page: Yeah. Braydon Carter: But, like, we're just at a point in time [00:25:00] where why not grab inspiration from three or four websites and then make yours and, like, really [00:25:05] craft it into what you want Colten Page: it to look like? Well, and I think it's important what you just said, like, obviously you don't wanna plagiarize. But it's like if [00:25:10] you can grab the inspiration, say, "Hey, this is the idea, but I... Nah, for sure, I don't want this and [00:25:15] this and this. I want it to be different. I want these colors. I actually want it more rounded, not sharp." Totally. Where, like, there's a bunch of [00:25:20] things, but if it could help you get to point A to point B faster- Sure. Braydon Carter: Yeah ... Colten Page: that's... Dude, 100%. It's awesome. I'm [00:25:25] actually excited to talk about this. Braydon Carter: No, that's, that's, that's sweet. Colten Page: Um, so okay, on that note though, [00:25:30] let's talk about the s- systems really quick. Um, 'cause I feel like that's a major thing, and, and I [00:25:35] feel like with... Well, you know, the, the whole purpose of this podcast is to say, "Hey, [00:25:40] you have an edge that not a lot of people do," and I kinda wanna sit above that and be like, you [00:25:45] know, whatever you'll, you'll open up the hood for us and say, "Hey, kinda here's some of the things." Sure. Um, [00:25:50] but when we were at the retreat, the one... I mean, how do I say this? All the things that you [00:25:55] talked about at the retreat were great, but when you showed us, like, the social media thing, and just the [00:26:00] flowchart on NAN, and I was like, "Dude, that's crazy." Like, that [00:26:05] right there opened up my mind even more, and I guess that goes into the fact of, like, your limit literally is just [00:26:10] whatever your mind can and cannot think of. Braydon Carter: Sure. Yeah. Colten Page: But, like, go over some of the systems for [00:26:15] us, and you don't need to go over every system, but, like, the system kinda that you use yourself [00:26:20] to build things and/or your internal system of, like, "This is how I always think about something"- [00:26:25] Sure ... "and I prompt it this way." Like, but that system that you built for your social media [00:26:30] stuff, that was crazy. Braydon Carter: Like, I love that. Well, thank you. Um, it's interesting. I would [00:26:35] say the foundation of all the systems, and I learned this because of Chris. Like, this... Tying [00:26:40] this all kind of back together, like, Chris had this mindset system where he'd said, like, "Hey, what's your [00:26:45] limiting belief?" And then you would name it out loud. Like, "Oh, man, I just don't feel like I'm a good salesman." Yeah. Whatever. And [00:26:50] then he would start to ask deeper questions. It's like, "Well- Like, you know, [00:26:55] where did that come from? Where did that start? Okay, in that moment, how did you feel? And it almost always came back to, like, I'm not [00:27:00] enough. Almost always. Or some form of I'm not enough. Yeah. So he would say, "Well, what's the deeper limiting belief?" Or, "What's the [00:27:05] decision you made about yourself?" And so it was watching that mindset process, I've seen so many business owners, they're like, [00:27:10] "We just need to optimize social media." I'm like, "Awesome. What's the deeper limiting belief?" Yeah. [00:27:15] And they're like, "We just are spending hours on content and trying to figure out ideas and this, that, or the [00:27:20] other." And so I almost always try to get to the root cause of like, okay, what are you actually trying to [00:27:25] optimize? Is it that you wanna post more? Is it that you need better ideas? Is it that you wanna learn from your posts [00:27:30] with analytics? Like, let's find that out first, and then once you have that in place, it's then putting in [00:27:35] the pieces. So here's a great example. I, I worked with a company just recently. They, they run a big YouTube [00:27:40] channel, and they're like, "Man, we get really good ideas from our YouTube comments." I was like, "Cool. [00:27:45] Have you, do you, like, hire somebody to look at those YouTube comments?" And they're like, "Yes, we pay them, like, 20 hours a week or whatever."[00:27:50] I said, "Well, what if we could get an AI that scrapes those comments for you, and then we [00:27:55] build out a dashboard that lets you know not only what the comments are, but based off of your [00:28:00] brand, what ideas and new YouTube videos you could make?" And they're like, "That'd be sweet." So then in my brain it's like, okay, [00:28:05] so what are all the pieces? I need something to gather the data. Then I need something to organize the data, and then I [00:28:10] need somewhere to store it. Colten Page: Yeah. Braydon Carter: And that's where, like, n8n comes from is it's like, great, let's go scrape the YouTube [00:28:15] videos. Then let's go turn them into ideas with some kind of AI, and then let's post them to the [00:28:20] dashboard. And so I don't know if that's the answer you were looking for, but I always try to really figure out, okay, what's the [00:28:25] actual topic? And the easiest way to break this down for business owners is I think we need to stop [00:28:30] thinking of AI as like a magic trick, and think of it more of like an employee. So if you were gonna sit down with an [00:28:35] employee and say, "Hey, your job is to just analyze our YouTube comments," what is the SOP you would put in place for the [00:28:40] employee? And then the only difference between AI is you just need to determine the tools it needs to use to [00:28:45] perform the functions. Yeah. So if, if you were to tell the, the employee to go look at YouTube and look at [00:28:50] the comments, great, so what tool could you give AI that could look at YouTube and look at the comments? Colten Page: [00:28:55] Yeah. Braydon Carter: So you just have to do a little bit more figuring out, but that's how I almost look at every problem is like, okay, what's the [00:29:00] actual problem, and then what are the simple steps that you would put in an SOP document? Okay. Is that, is that what you were looking [00:29:05] for? Colten Page: Yeah, kind of. And then, and I, I don't wanna, like, veer off, but, like, then it makes me think of, like, [00:29:10] for people maybe of my understanding- Braydon Carter: Sure Colten Page: Could you just have [00:29:15] markdown files or could you just have, like, s- hit start here, read me first, and, like, [00:29:20] that be its own employee? Or do you need an agent with a skill? [00:29:25] Like, so-- and sometimes, honestly, I get confused, but I just read an article the other day, and it's like, just think of [00:29:30] markdown files as employees. Ju- And just have a- Totally ... really dialed-in markdown file to where your [00:29:35] same agent just goes there and reads it and goes, "Oh, I know exactly what I need to do," versus, like... 'Cause [00:29:40] you get people that are like, "Dude, I have, like, 40 agents running right now," and you're like, "That's cool." Like, are you [00:29:45] actually, like, like, d- that's a lot of tokens. And it's like, are they actually [00:29:50] giving you an ROI? 'Cause like, I, I, these bigger businesses now come back and they're like, "Hey." [00:29:55] Because they, they, they were bullish, but then they c- I feel like they were bullish and they kinda just threw a net [00:30:00] everywhere instead of, like, being kinda more systematic. And so they're like, "Oh yeah, we had an, a [00:30:05] 5% increase in, in sales, in revenue, but we had a 15% increase [00:30:10] in spending." And it's like, okay, but like, could you then... I guess what I'm saying- Totally ... is like, what's the best way? A [00:30:15] markdown file? Uh, an agent with its own skills? Like, what do you think? Braydon Carter: The answer is it could be any of them.[00:30:20] Colten Page: Okay. Braydon Carter: But I think what, if people are listening and they're, like, fairly new to AI or still exploring, I have four [00:30:25] pillars that I teach, you know, as I go and share about AI. The first pillar is just [00:30:30] discovery, which I feel like most people are in right now, where it's like, okay, just go trust [00:30:35] ChatGPT or Claude to, like, actually go find research for you. And so, for example, in [00:30:40] the YouTube example, instead of trying to connect anything or build any agents, just copy a YouTube link [00:30:45] and be like, "Hey-" Analyze my comments for me. Just practice using AI to [00:30:50] then go find out the functions that it can perform. That's the discovery pillar. Colten Page: Yeah. Braydon Carter: Then the [00:30:55] second pillar is integration. Okay, cool. Is there a way that I can use [00:31:00] ChatGPT and go connect it to something? The basic examples I give is Gmail and a [00:31:05] calendar. Colten Page: Yeah. Braydon Carter: So, like go look at my email or go look at my calendar, but then go integrate another tool to [00:31:10] ChatGPT. Then the third and fourth step is workflows and, and, uh, agentic AI or agents, and [00:31:15] that's when you start to create, you know, different flows and automations and stuff. But I think the downfall [00:31:20] for a lot of business owners is that they're so focused on, like, getting it right that they don't even try with some of the [00:31:25] basic things. Colten Page: Yeah. Braydon Carter: So, like, even for me this morning, my mind is, like, [00:31:30] totally in the agentic era, but I was like, man, I would love to just go speak in elementary schools. [00:31:35] Like, not elementary schools, high schools. Is there a way that I could just use ChatGPT to find [00:31:40] high schools, find who I should contact at the high schools, and send them an email? And I only used [00:31:45] ChatGPT and one connector, and I emailed 25 high schools this morning, and it was like [00:31:50] that didn't need a skill or a workflow or n8n. It was purely just me going into ChatGPT and saying, [00:31:55] like, "Could you do this?" And it was like- Yeah ... "Oh, yes, this is how we're gonna do it." So- Yeah. Colten Page: Here's, here's the system. Totally. And [00:32:00] just follow it really quick. Braydon Carter: So, I think rather than... And I call it the I wonder phenomenon. Instead of trying to figure out what's [00:32:05] perfect, just start with what you know until you get in that mindset of like, huh, like I wonder if [00:32:10] I could go do blank. Yeah. And then follow that step to the next phase or [00:32:15] whatever. Colten Page: Yeah. Which, which leads into kind of my last question is you, and I think you said [00:32:20] it perfect at the retreat, and I'm assuming it's in your book, too, but it's like there's three things [00:32:25] that AI should do for you. 'Cause I feel like there's a lot of people that waste time on AI, and I [00:32:30] know of a few people that they love building. They build, build, build, and then- They have [00:32:35] all these things that they built, but nothing, like, actually works to the fullest. Sure. Right? So it's like it either [00:32:40] saves you time, it either makes you money, or it either saves you money. Braydon Carter: Right. Colten Page: [00:32:45] And so, like, hit on those. Like, well, first off, am I right? Braydon Carter: Yeah, that's right. Okay. Yep, yep. Colten Page: So hit on those and, like, [00:32:50] how you... I mean, you've kind of simplified it, right? Braydon Carter: Right. No, so I would say before [00:32:55] I sit down and really put together a plan for any kind of business owner, I ask those three [00:33:00] questions. Like, is this gonna save you time, is it gonna save you money, or is it gonna make you money? Colten Page: Yeah. Braydon Carter: And if the answer's no to all [00:33:05] three, then it's like, dude, you're wasting your time. Like, I had a, I had a real estate guy, he came to me and he said, [00:33:10] "Brayden, I just wanna use AI." I was like, "For what?" And he's like, "I don't care, just use it." And I was like, "That's [00:33:15] great, but is it gonna save you time, save you money, or make you money?" Colten Page: Yeah. Braydon Carter: And so for him he was like, "Well, I [00:33:20] wanna post, but I cannot get good ideas." And it's like, great, you're spending a lot of time or not spending [00:33:25] enough time finding ideas. Let's start there. That's going to save you time and hopefully will make you [00:33:30] more money. But if there isn't that equation, then don't do it. And another great [00:33:35] example is, like, I see people all the time that will spend two hours trying to, like, come up with a flyer, [00:33:40] um, and they'll, like, fight with ChatGPT or whatever platform they're using, and they'll, like, get in arguments with [00:33:45] it, and they would've spent five minutes in Canva doing the same thing. Colten Page: I've been there. Braydon Carter: Yeah. And me, [00:33:50] I have, too. And so it's like don't waste time using AI on a [00:33:55] task that you could just go do really fast. Colten Page: Yeah. Braydon Carter: So it's kind of both ways, but yeah, I would, I always look [00:34:00] at save time, save money, make more money. ' Colten Page: Cause I feel like that is part of having that [00:34:05] edge or, you know, having that kind of secret sauce is, like, I need a [00:34:10] good ROI. Right. And the ROI could be time. Yeah. ROI could be time or it could be money or saving [00:34:15] money. Totally. So, well, I mean, the last thing, let's just talk about, like, your [00:34:20] book, 'cause obviously I didn't even know you wrote a book until we went to the retreat, and I was like, dang, I'm like, [00:34:25] dude, this guy already wrote a book? And so I have only got to read, like, the first 10 pages to be quite honest. Oh, that's great. [00:34:30] But, like, tell us, uh, tell me, like, how'd you get... Like, did you write the book [00:34:35] for the retreat? Did you write it because you wanted to? Like... Braydon Carter: So, twofold. [00:34:40] I'd always... I, well, I don't even know if I could say I'd always wanted to write a book, but it seemed like the next [00:34:45] step, like, if I wanted to be an authority figure to write a book. Colten Page: Yeah. Braydon Carter: And I have a, a speaking [00:34:50] coach, and he'd kind of pushed it, and he's like, "Dude, you know AI. Like, go figure out how to write a book with AI, but my [00:34:55] challenge for you is to make it sound like you." Colten Page: Yeah. Braydon Carter: And so because of Susan- Colten Page: Make a voice, make a [00:35:00] voice guide. Braydon Carter: Right. Right. Exactly. So because of Susan, uh, the book writer that in our mastermind group- Colten Page: Yeah Braydon Carter: [00:35:05] she was like, "Hey, I kind of have this system put together." And so her and I partnered and she taught me and she had these interview [00:35:10] questions, all this kind of stuff. And anyways, within about four weeks from beginning to end, like, wrote a [00:35:15] book. And the reason I did it is- That only Colten Page: took you four weeks? Braydon Carter: Only four weeks. [00:35:20] Yeah, beginning to end. And I grinded. Like, I, I did- Yeah ... 15 hours of interviews. I then [00:35:25] went and took that into an AI. Like, I probably spent probably close to 120 [00:35:30] hours on it. Colten Page: Yeah. Well, and I f- I feel like, and you can correct me if I'm wrong, but I'm just gonna assume that [00:35:35] you're like me, and even though AI might write something for me or make a pitch deck or whatever, [00:35:40] I still read through every- Oh, yeah single word. Braydon Carter: Yep. Yep. Colten Page: And, and edit it. But I'm [00:35:45] like, I just need the preface. I need- Totally ... like, to make the, the framework. So I assume you're the same way. Braydon Carter: Yeah, [00:35:50] and the nice thing with AI is I would have the page in front of me, and if I didn't like something, even if I didn't [00:35:55] know the words, I would go back to the AI and be like, "Hey, I need this to sound more friendly or more [00:36:00] conversational," or, "Hey, this is how I would tell that story," and then it would go make that adjustment. I would reread and be like, "Okay, that's good," and then I'd move [00:36:05] on. Colten Page: Yeah, like that's how I would actually say the story. Braydon Carter: Yes. Yeah. Totally. Yeah. So it made it way faster, which was really, [00:36:10] really cool. Colten Page: What makes it different than your book versus other books that are about AI? Braydon Carter: [00:36:15] Yeah, I, I think for me it was, um, at the retreat, Tony had come up to me [00:36:20] afterwards, and he'd said, "Braden, like, that was different than any AI presentation that I've seen." [00:36:25] And I don't say that for ego or to put myself on a pedestal, but I said, "Well, what makes it different?" And he said that, [00:36:30] "Well, so many people teach AI with jargon. They'll come in and say, 'Here's the LLMs, here's the OAuth, here's [00:36:35] the APIs, here's this, that or the other.'" Narrator: Yeah. Braydon Carter: And it confuses people. And the example that I give in my [00:36:40] book, but just in general, is like, it's like showing up to a driving lesson, and you're so [00:36:45] excited to drive the car, and then the driving instructor's like, "Okay, here's the drive shaft, here's the [00:36:50] engine, here's the gas pumps, here's this, that or the other." And you're like, "Dude, I just wanna know how to fricking drive out of the driveway." Everything you Colten Page: don't need to [00:36:55] know Braydon Carter: about. Exactly. And so I was like, I wanna write a book that is not about [00:37:00] the jargon, it's not about any of the technicalities, but it's just teaching a business owner, one, [00:37:05] how to drive the car. How to just start using AI with purpose. And then two is, [00:37:10] how can we use AI to make us more human, not less human? And that's where I go save [00:37:15] time, save money, make money, because if we could use AI to save time, in my opinion, if you get that [00:37:20] time back, where are you gonna spend it? And my hope is that it's with family or it's on purpose or it's in, [00:37:25] in mission. Colten Page: Yeah. Braydon Carter: And so I wrote the book to kind of say, "Hey, with AI, it's gonna save you all this time, but be [00:37:30] prepared, 'cause when you have that time back, do you know where you're gonna spend it?" Because of me, I've [00:37:35] fallen in the trap that I didn't, and I'd go save 10 hours, and then I'd go waste another 20 hours playing with Claude Code. Colten Page: Dude, [00:37:40] literally you said that at the retreat, and I-- Clayton looked at me and he's like, "You need to figure this out." 'Cause [00:37:45] I'm like, "Dude, we just saved 10 hours." And I'm like, "Now I have 10 more hours to go-" Exactly ... "figure [00:37:50] out new stuff." And I'm like, "I need to have balance." Braydon Carter: Right. Colten Page: Like, so I-- That's, that's what I loved about the [00:37:55] retreat and that's what I loved about that book. And so, dude, appreciate it though. Of course, yeah. Thank you for having me. Appreciate you being here. Yeah. So we'll have [00:38:00] more episodes of, uh, Above the Edge podcast later. Thanks. Narrator: The operators who win aren't [00:38:05] the ones working harder, they're the ones who see earlier. That's the one principle this [00:38:10] whole show is built on. From payments infrastructure to capital strategy, this is [00:38:15] the inside view you won't get anywhere else. Subscribe to Above the Edge and make [00:38:20] sure you're one of the people who sees it first. New episodes, real infrastructure, no [00:38:25] theory. Colton Page, Above the [00:38:30] Edge.